FLAT LIGHT

Lets talk about that flat light…

Today I want to take that time to educate you on what you're looking for and to understand why its so bad and why your should steer clear of this kind of product photography.

 

jewelry shot in a light tent.

The Flat light is images that don't have true blacks. they are flat in the sense that they lack depth, like the image bellow. stones lack any character and gold has no luster. These shots are usually made in whats known as tent. A square box made of white translucent material, with light from all directions. These tents bounce the light all around and don't allow for natural fall off.

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FLAT!

The Flat light is images that don't have true blacks. they are flat in the sense that they lack depth.

Great for beginners trying to DIY and save money. but if you’re a designer or brand with a quality product and a discerning customer you should consider the damage your frugalness is causing to your conversion.

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Let us now examine the Product photography shot below. Note the black reflections that give the gold depth and show the high reflective shine of the gold. how the stones facets are articulated and pop. the techniques below take time and skill. This the usual reason why that most will not venture to shoot like this, as its not cost/time effective.

Little Wolf Collective we have been shooting in a professional capacity for over 20 years and have perfected and our table top game. This our norm and we strive to deliver images that have weight and depth.

Wolf GottliebComment